Intergrating gender and diversity in management education : Finding the right balance between "integration" and "marginalization"

The University of St Gallen stands out as one of the first Business Schools in German-Speaking countries to establish a gender and diversity study program. As this program has become a key part of St Gallen's Curriculum, we could draw the preliminary conclusion that our integration of gender and diversity topics into management education has been successful. However, this is not the full story. As the program is positioned as "contextual studies", it is not seen as a core management issue and does not yet have a major effect on how we teach strategy, finance, leadership or human resource management. This chapter not only provides an overview of the Gender and Diversity Study Program and its achievements to date, but also discusses the challenges of "mainstreaming" gender and diversity issues into management education. Our conclusion points out the need to deal with the balancing act of being integrated and excluded at the same time.