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Don't judge a book by its cover. How Big Data changes decision processes of marketing managers.
Type
conference lecture
Date Issued
2018
Language
English
HSG Classification
contribution to scientific community
Subject(s)
Division(s)
Eprints ID
255191
File(s)
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open access
Name
GMC_2018_Competitive Paper Presentation.pdf
Size
978.97 KB
Format
Adobe PDF
Checksum (MD5)
b4c2eab8798bae3b78b8b117ff762bb5
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open access
Name
GMC_2018_Competitive Paper Presentation.pdf
Size
978.97 KB
Format
Adobe PDF
Checksum (MD5)
b4c2eab8798bae3b78b8b117ff762bb5