The Holy Grail in decision-making? How Big Data changes decision processes of marketing managers.

Type
conference speech
Date Issued
2018
Author(s)
Language
English
HSG Classification
contribution to scientific community
URL
Subject(s)

social sciences

business studies

Division(s)

IMC – Institute for M...

EMBA - Executive MBA

Eprints ID
255195
File(s)
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Thumbnail Image

open access

Name

EMAC_2018_Competitive Paper Presentation.pdf

Size

848.59 KB

Format

Adobe PDF

Checksum (MD5)

40c9223ee250258fbe8c6025b88334ec