Hybrid Business Platforms - Marketplaces of the Future

The aim of this research report is to evaluate the potential of the new phenomenon of hybrid business platforms. Currently there is a development from fully digital platforms to “hybrid” platforms that are characterized by featuring digital and analog ingredients at the same time. Even more interestingly, new start-ups built around this hybrid value creation can be observed. Out of many examples of this kind, we highlight two – Jingle and b8ta.