Bias-Based Creativity: Ein Beitrag der Konsumpsychologie zur Bereicherung des Prozesses der Entwicklung kreativer Kommunikationsideen

Type
discussion paper
Date Issued
2020-08-20
Author(s)
Naef, Stefan
Schwarz, René
Omlin, Christian
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Publisher place
St. Gallen
Pages
22
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

IMC – Institute for M...

Eprints ID
260827
File(s)
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Thumbnail Image

open access

Name

BiasBasedCreativity2020.pdf

Size

2.22 MB

Format

Adobe PDF

Checksum (MD5)

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