Collect them all!

Journal
Journal of the Academy of Marketing Science
ISSN
0092-0703
Type
journal article
Date Issued
2022-07
Author(s)
Bauer, Christoph
Spangenberg, Katie
Spangenberg, Eric R
DOI
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Refereed
Yes
Publisher
Springer Netherlands
Publisher place
Amsterdam
Start page
713
End page
741
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

Eprints ID
266839
File(s)
Loading...
Thumbnail Image

open access

Name

s11747-021-00835-6.pdf

Size

3.12 MB

Format

Adobe PDF

Checksum (MD5)

781abacdb8fa5a1b594c578012c88e2c