Public Service Media and Sustainability? A Critical Debate of the Value of Public Service Mediain the SDG18 (Communication for All)
ISBN
978-3-031-19458-0
Type
book section
Date Issued
2023-03-27
Author(s)
Editor(s)
Servaes, Jan
Yusha'u, Mohammad Jameel
Abstract (De)
Purpose The purpose of this study is to explore the role of Public Service Media (PSM) in supporting the Sustainable Development Goals 18 (Communication for All), from facilitating dialogue within community to acting as a critical watchdog over business and government. We look to issues of public value theory and performance measurement with a view to strengthening PSM’s role towards remaining strong arbiters of SDG18. Argumentation It views the lineages of the current public value debate for PSM as a useful exercise for answering questions surrounding the fundamental change in the news media industry and independent journalism, the challenges that PSM and are currently facing under the impact of sustainability, and the grounding public value theory and performance management thinking offers for PSM research and practice in understanding the breadth and complexity of these challenges. We argue that PSM benefit from improving the efficacy of their public value remit by exploring the Public Value Scorecard (PVSC) model which measures public value from an audience perspective. If PSM output and services are to improve the public value for audiences, it needs to consider criteria such as improving the well-being of individuals and communities across a wide range of dimensions. Findings We find that critical debates into public value theory and performance management practice can help improve our understanding of the challenges of PSM trying to add value to programming output and service quality as perceived by audiences. In our view, the PVSC is an effective framework to generate valuable insights to needs of increased audience engagement of public value creation for PSM. Measuring public value outcome on multiple dimensions comes as a defining moment of PSM wishing to improve outcomes for media audiences and stakeholders towards meeting SDG18 objectives, given the need that PSM become measurably more efficient and accountable. Originality / value This study critically examines the public value concept and empirically proves both economic value and societal welfare of PSM offerings. It adds value to discussions about the fitness of PSM and their role as guarantors of public value for society in meeting the SDG18 goals.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
None
Book title
Sustainable Development Goals SDG18 Communication for All
Publisher
Palgrave Macmillan
Publisher place
Basingstoke
Number
Volume 2
Start page
79
End page
106
Pages
28
Subject(s)
Division(s)
Eprints ID
269779
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Format
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