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The Case for ECR
Type
applied research project
Start Date
01 January 2004
End Date
28 July 2006
Status
completed
Keywords
Efficient consumer response
supply chain management
distribution
collaboration
Description
After 10 years since FMCG manufacturers and retailers embarked with intensified collaboration under the header of Efficient Consumer Response, what were the benefits achieved, the barriers encountered and the strategies established?
ECR Europe, representing European FMCG manufacturers and retailers, commissioned the ECR Europe Academic Partnership (managed by University of St.Gallen) and IBM to run a study to give clear answers.
ECR Europe, representing European FMCG manufacturers and retailers, commissioned the ECR Europe Academic Partnership (managed by University of St.Gallen) and IBM to run a study to give clear answers.
Leader contributor(s)
Partner(s)
ECR Europe Academic Partnership, IBM, Università UILM, Cardiff Business School, Athens University of Economics and Business, WHU
Funder(s)
Topic(s)
Efficient consumer response
supply chain management
distribution
collaboration
Method(s)
Interviews
case studies
analysis of corporate business data
Range
HSG Internal
Range (De)
HSG Intern
Principal
ECR Europe, Brussels
Division(s)
Eprints ID
68387
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PublicationThe Case for ECR : A review and outlook of continuous ECR adoption in Western EuropeIn 2004, ECR Europe was preparing to celebrate its 10th anniversary. The ECR Europe Board commissioned a study - The Case for ECR . The purpose of the study was to review ECR achievement in Europe, to report the progress which had already been made and to estimate the further benefits which could be achieved. In the report presented here you will see that: - since 1995 3.6% of consumer sales value has been saved through successful ECR adoption in Europe or a €18 billion benefit in cost and inventory reduction; - a further 3.3% of retail sales value could be saved by full adoption of ECR ,a €28 billion benefit in cost and inventory reduction by adopting fully ECR business practices; - potential sales growth of 5% - €42 billion - is available by better meeting shoppers and consumers needs through new product, improved information and service offerings in store; - top tier ECR adopters enjoy 6% better service levels, 5% higher on shelf availability and 10 days lower finished goods inventories than low or non adopters of ECR practices. http://globalscorecard.gs1.org/gsclive/download/pub_2005_case_for_ecr_full_report%28modified%29.pdfType: book