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Excellence in Managing Global R&D
Type
applied research project
Start Date
01 August 2010
End Date
31 July 2012
Status
completed
Keywords
Globales F&E Management
Globalisierung
F&E
Description
Forschung und Entwicklung galt lange Zeit als letzte Bastion, die fest am Firmensitz oder zumindest im gleichen Land angesiedelt blieb. Während Kostenreduktion der ursprüngliche Haupttreiber für globale F&E Aktivitäten war, steht heute die Nähe zu attraktiven Zielmärkten und Zentren technologischen Know-hows im Vordergrund. Aus diesem Grund werden heute F&E Aufgaben immer stärker an weltweit verteilten Standorten durchgeführt. Gerade diese Entwicklug bringt jedoch viele Herausforderungen im Management globaler F&E Aktivitäten mit sich. In Zusammenarbeit mit einem branchenübergreifenden Industrie-Konsortium aus zehn Partnern (Airbus, Dräger Medical, Giesecke & Devrient, Henkel, Liebherr, Nestlé, Reichle & De-Massari, Siemens, Varian Medical, Zühlke Engineering, wird ein weitgreifendes Gesamtkonzept für das erfolgreiche Management von globaler F&E entwickelt.
Leader contributor(s)
Member contributor(s)
Widenmayer, Bastian
Partner(s)
Airbus, Dräger Medical, Giesecke & Devrient, Henkel, Liebherr, Nestlé, Reichle & De-Massari, Siemens, Varian Medical, Zühlke Engineering
Funder(s)
Topic(s)
Globale F&E-Strategie
-Organisation
-Prozesse
Method(s)
Benchmark
Case Studies
Range
HSG Internal
Range (De)
HSG Intern
Division(s)
Eprints ID
59598
3 results
Now showing
1 - 3 of 3
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PublicationAntecedents and outcomes of organizational ambidexterity in global R&D: evidence from Western MNEs in emerging markets( 2012-10-06)Recently, frugal innovations, i.e. affordable, 'good-enough' product innovations, have created a huge demand in emerging markets as they meet the requirements of a large amount of resource-constrained people. Frugal innovations are fundamentally different from advanced, western product innovations designed for developed markets with respect to their architecture, development, as well as business model and organizational implementation. Due to these differences, Western multinational enterprises (MNEs) struggle to design strategies and organizational structures which allow the simultaneous pursuit of both types of innovations. In this article, we therefore investigate how Western MNEs organize their research and development (R&D) to develop both types of innovation simultaneously. Based on multiple case studies in large Western MNEs from the medical equipment industry, our findings show that firms have designed dual R&D structures where advanced product and technology innovations are conducted in the central, Western R&D headquarters while frugal product innovations are developed in the R&D units located in emerging markets. The empirical findings improve our understanding of innovation in emerging markets and yield significant implications for management practice.Type: conference paper
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PublicationCoordination in global R&D organizations: an examination of the role of subsidiary mandate and product architectureInternational research and development (R&D) operations require a significant amount of coordination between the headquarters and the subsidiaries in order to integrate the dispersed activities in one final product. While prior research has investigated the intensity of the use of formal and informal coordination approaches in different R&D subsidiary mandates, this article goes one step further and explores what kinds of mechanisms are used in different subsidiary settings. Based on a multiple case study involving nine multinational companies (MNCs) from different industries, we find that formal coordination mechanisms are supplemented with informal ones with increasing subsidiary mandates. Furthermore, independent of the subsidiary mandate, we find that a well-defined product architecture serves as a complementary, hybrid coordination mechanism which has the potential to lower overall coordination efforts. The findings bear important implications for the effective coordination of MNCs' international R&D subsidiaries organizations.Type: conference paper
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PublicationWenn neue Standorte die alten überflügeln : Ein Rasterkonzept für den Aufbau und die Führung globaler Forschungs- und Entwicklungsaktivitäten(Handelszeitung Fachverlag AG, 2011-05-27)