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Best Practice in Brand Management
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Best Practice in Brand Management
Type
applied research project
Start Date
2013
End Date
2014
Status
completed
Leader contributor(s)
Scharfenberger, Philipp
Kruthoff, Kai
Member contributor(s)
Gollnhofer, Johanna Franziska
Hess, Andreas
Division(s)
ICI - Institute for C...
IMC – Institute for M...
Eprints ID
247604