PORSCHE Market Research Cooperation: Sound Design for Electric Car Engines
Type
applied research project
Start Date
July 1, 2009
End Date
June 30, 2011
Status
ongoing
Keywords
Electric engines
fluency theory
consumer behavior
Description
Electric cars are expected to have a major impact in the auto industry given advantages in city pollution, less dependence on oil, and expected rise in gasoline prices. In cooperation with Porsche we aim to investigate how electric engines, which are typically soundless, should sound like from a consumer's point of view.
Leader contributor(s)
Member contributor(s)
Partner(s)
Porsche
Funder
Topic(s)
fluency theory
consumer behavior
Method(s)
Choice Experiments
Range
HSG Internal
Range (De)
HSG Intern
Division(s)
Eprints ID
68117