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Benchmarking Strategisches Technologiemanagement
Type
benchmarking project
Start Date
01 June 2003
End Date
31 April 2004
Status
completed
Description
Two aspects are clearly standing out of the overall results of the benchmarking study on Strategic Technology Management: R&D is proactively increasing its market orientation, and opening up the innovation process goes along with the necessity to protect intellectual assets.
The benchmarking partner companies are distinctively optimising their technology and product development processes by tying networks more than ever to the outside at all stages of the R&D process. It is not only the involvement of the customer that leads to a market orientation, but it is the obligation to understand and anticipate the customer requirement and to strive for a solution with joined forces of R&D, the businesses, and any additional, potentially valuable external part-ner. The five companies have broken up the tendency to protect each and every finding and have pruned their patent portfolios to actively manage a powerful number of patents with higher values.
The benchmarking partner companies are distinctively optimising their technology and product development processes by tying networks more than ever to the outside at all stages of the R&D process. It is not only the involvement of the customer that leads to a market orientation, but it is the obligation to understand and anticipate the customer requirement and to strive for a solution with joined forces of R&D, the businesses, and any additional, potentially valuable external part-ner. The five companies have broken up the tendency to protect each and every finding and have pruned their patent portfolios to actively manage a powerful number of patents with higher values.
Member contributor(s)
Reepmeyer, Gerrit
Partner(s)
TECTEM
Funder(s)
Method(s)
11 companies selected 5 Best Practice Cases for Technology Management out of a survey sample of 50 companies.
Notes
Betreut durch Prof. O. Gassmann
Range
HSG Internal
Range (De)
HSG Intern
Principal
Industrie
Division(s)
Eprints ID
7539
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PublicationType: newspaper articleJournal: IO New ManagementVolume: 73Issue: 4