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The Impact of the Digital Transformation on our Understanding of Key Drivers of Technology Usage - The Case of Trust
Type
fundamental research project
Start Date
01 February 2014
End Date
31 January 2016
Status
ongoing
Keywords
digital transformation
trust
trust in IT
Description
Information Technology (IT) is increasingly pervading the daily life of people all around the world and its reach is still extending rapidly. This development is termed digital transformation and is supposed to change the way how we perceive IT, how we work, how we consume and in general how we live. One key reason for this development is that IT usually makes the life of its users easier, and the users reward this increasing convenience. Facebook, e.g., is very convenient for staying in touch with people all around the world. Nevertheless, the digital transformation has also its disadvantages, and may make the users vulnerable, e.g., to hacking or surveillance. This creates fear as well as uncertainty, and thus diminishes the users' trust in IT. This is especially crucial, since trust has been shown to be a key driver in the context of the adoption and use of IT. Consequently, a decrease in trust hinders the use of new IT artifacts, and thus the advantages of the digital transformation cannot be leveraged.
The proposed Basic Research Fund project aims at contributing to solve this issue by creating a deeper understanding of the impact of the digital transformation on how we need to conceptualize and understand trust in IT, which is considered a key driver of technology adoption and use. This knowledge can afterwards serve as a foundation for designing IT enabled product-service-systems in a way that they are perceived as being more trustworthy by the intended users and thus are more readily adopted and used. Consequently, two research questions (RQ) will be addressed:
1. What are the characteristics of the digital transformation and what impact do they have on how trust in IT needs to be conceptualized?
2. What drives the formation of users' trust in IT in the digital transformation era?
The proposed Basic Research Fund project aims at contributing to solve this issue by creating a deeper understanding of the impact of the digital transformation on how we need to conceptualize and understand trust in IT, which is considered a key driver of technology adoption and use. This knowledge can afterwards serve as a foundation for designing IT enabled product-service-systems in a way that they are perceived as being more trustworthy by the intended users and thus are more readily adopted and used. Consequently, two research questions (RQ) will be addressed:
1. What are the characteristics of the digital transformation and what impact do they have on how trust in IT needs to be conceptualized?
2. What drives the formation of users' trust in IT in the digital transformation era?
Leader contributor(s)
Funder(s)
Topic(s)
Auswirkungen der Digitalisierung auf unser Verständnis von Treibern der Technologieakzeptanz
Verstehen der menschlichen Vertrauensbildung in IT Artefakte im Zeitalter der Digitalisierung
Identifikation von Determinanten der Vertrauensbildung
Method(s)
konzeptionell und empirisch-quantitativ
Range
Institute/School
Range (De)
Institut/School
Division(s)
Eprints ID
228929
4 results
Now showing
1 - 4 of 4
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PublicationVertrauensleitfaden für Cloud-Computing-Dienste: Ein Leitfaden zur Förderung von Vertrauen durch die Gestaltung der Online-Produktpräsentation(Chair for Information Systems, Kassel University, 2014)Gebauer, LysannType: working paper
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PublicationUnderstanding the Formation of Trust(Springer International Publishing, 2014)
;Hoffmann, Axel ;Hoffmann, Holger ;Wacker, Arno ;David, Klaus ;Geihs, Kurt ;Roßnagel, Alexander ;Schmidt, Ludger ;Stumme, GerdWacker, ArnoType: book section -
PublicationUnderstanding Trust in Information Systems - The Impact of Trust in the System and in the Provider( 2015-08-07)To provide value for businesses, information systems (IS) must be adopted and used by their intended users, no matter whether a company focuses on selling IS on the market (external users) or whether IS are used to keep the business going (internal users). One of the most important factors driving the adoption and use is trust. The goal of this paper is to provide a first evaluation of a conceptual piece claiming a) that users distinguish between their trust in an IS and the provider of this IS and b) that both kinds of trust are important for the success sustainable success of IS providers, and thus should be studied simultaneously. To evaluate the claims, a research model is developed and evaluated using data of 234 students during the introduction of a new IS at an university. The results provide empirical support for both claims, since the correlation between the two trust constructs is low, and the nomological networks are different. Regarding the importance of both constructs, trust in the IS is found to have an important impact of the use of the IS, whereas trust in the provider is a major driver of the users' loyalty.Type: conference paper
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PublicationWhy Different Trust Relationships Matter for Information Systems Users(Operational Research Society, 2016-05-01)
;Hoffmann, AxelTechnology acceptance research has shown that trust is an important factor fostering use of information systems (IS). As a result, numerous IS researchers have studied factors that build trust in IS. However, IS research on trust has mainly focused on user's trust in the IS itself, neglecting other targets of trust that might also drive IS use from a user's point of view. Accordingly, we investigate the importance of different targets of trust in IS use. Therefore, we use the concept of a network of trust and identify four different targets of trust that are prevalent. Afterwards, we develop our research model and evaluate it using a free simulation experiment. The results show that multiple targets of trust are important in the context of IS use. In particular, we highlight the importance of a second target - trust in the provider - which is equally important as trust in the IS itself. Consequently, IS providers should focus not only on fostering users' trust in their IS but also on positioning themselves as trustworthy providers. Additionally, we show that a third target - trust in the Internet - has significant indirect effects on important constructs in the context of IS use.Type: journal articleJournal: European Journal of Information Systems (EJIS)Volume: 25Issue: 3DOI: 10.1057/ejis.2015.17Scopus© Citations 145