Options
E-Commerce
Type
consulting project
Start Date
01 February 2010
End Date
30 December 2010
Status
ongoing
Keywords
touchpoint management
channel coordination
customer buying processes
innovative sales
Description
evaluation of e-commerce strategies within the automotive sector
Leader contributor(s)
Member contributor(s)
Funder(s)
Topic(s)
innovative marketing and sales approaches
Method(s)
End-customer investigations
Range
Institute/School
Range (De)
Institut/School
Principal
BMW Group
Division(s)
Eprints ID
61219