Soziale, ökologische und ökonomische Dimensionen eines nachhaltigen Energiekonsums in Wohngebäuden
Type
fundamental research project
Start Date
01 March 2008
End Date
31 July 2010
URI
Status
completed
Keywords
Nachhaltige Entwicklung
nachhaltiger Konsum
Stated Preference Survey
Discrete Choice Experimente
erneuerbare Energie
Gender & Technology
Science and Technology Studies
STS
Description
Der hohe Verbrauch nicht-erneuerbarer Energien ist aufgrund der damit verbundenen Umweltschäden - vor allem in Form von klimarelevanten Emissionen - ein wesentliches Risiko für das Ziel einer nachhaltigen Entwicklung. Der Anteil der privaten Haushalte am Endenergieverbrauch in Deutschland betrug 2005 knapp 30%, mit steigender Tendenz. Überlegungen zur Minderung des Energieverbrauchs sollten deshalb zunehmend den Bereich der privaten Haushalte in den Mittelpunkt rücken.

Das Projekt verfolgt die primäre Zielsetzung, die Wissenslücke zwischen der beobachtbaren Kaufentscheidung und den ihr zu Grunde liegenden Präferenzen bzw. den damit verbundenen sozialen Prozessen zu schliessen. Hierfür werden in zwei Teilprojekten folgende zwei Aspekte untersucht:

- Erstens werden die bekundete Präferenzen ("stated preferences") zur Kaufentscheidung innovativer nachhaltiger Produkte von privaten Haushalten erhoben und das Entscheidungsverhalten mittels ökonometrisch geschätzter multinomialer diskreter Entschei-dungsmodelle erklärt. Zusätzlich werden auf Basis bereits existierender Datenbestände Bestimmungsfaktoren für bereits stärker diffundierte Technologien analysiert (Team Prof. Rolf Wüstenhagen, IWÖ-HSG).

- Zweitens wird untersucht, welche Rolle die geschlechtsspezifische Konstruktion der in Privathaushalten zur Anwendung kommenden Technologien im Zusammenhang mit der Kaufentscheidung spielen. Anhand teilnehmender Beobachtungen, Interviews, Dokumen-tenanalysen und Gruppendiskussionen wird der Vergeschlechtlichungsprozess einzelner Technologien analysiert und die Konsequenzen für eine nachhaltige Nutzung herausge-arbeitet (Team Dr. Julia Nentwich, OPSY-HSG).
Leader contributor(s)
Member contributor(s)
Heinzle, Stefanie
Partner(s)
Zentrum für Europäische Wirtschaftsforschung GmbH (ZEW), Mannheim; Fraunhofer Institut für System- und Innovationsforschung (ISI) Karlsruhe; Öko-Institut e.V. Freiburg; Deutsches Institut für Wirtschaftsforschung (DIW Berlin); Universität St. Gallen, Lehr
Funder(s)
Topic(s)
Nachhaltige Entwicklung
nachhaltiger Konsum
erneuerbare Energie
Energieeffizienz
Gender und Technologie
Vergeschlechtlichung
Method(s)
Stated Preference Survey
Discrete Choice Experimente
teilnehmende Beobachtung
Dokumentenanalyse
qualitative Interviews
Range
HSG Internal
Range (De)
HSG Intern
Principal
Bundesministerium für Bildung und Forschung (Deutschland)
Division(s)
Eprints ID
41646

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Publication

Technical competence revisited: Disentangling the co-construction of heterosexuality, aesthetics and technology

2014-06-24 , Offenberger, Ursula , Nentwich, Julia C.

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Are sustainable energy technologies gendered? Home heating and the co-construction of gender and technology

2009-03-14 , Offenberger, Ursula , Nentwich, Julia C.

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The institutional reflexivity of gender and technology: Theoretical tensions and empirical challenges

2009-07-03 , Offenberger, Ursula , Nentwich, Julia C.

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Consumer survey on the new format of the European Energy Label for televisions - Comparison of a "A-G closed" versus a "beyond A" scale format

2009-08-25 , Heinzle, Stefanie , Wüstenhagen, Rolf

Since the mid 90s, the European Union has had a compulsory label which shows the energy efficiency class for different kinds of household appliances so that consumers could determine the energy efficiency of a labelled household appliance more easily. However, the embrace of innovation has led to the development of so many energy-efficient products that for many product categories, the highest class of the scale has already been achieved or even surpassed. The EU Energy label has become a victim of its own success with too many appliances crowded in the top of the scale, and is now about to be revised by the Commission. The purpose of this paper is to provide evidence on the effect of two discussed labelling schemes on consumer decisions regarding investigated choices for televisions. We aim to demonstrate the difference in magnitude of the effect of both schemes in realistic choice experiments in order to define how to best move forward from a policy and a marketing perspective.

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Socio-cultural meanings around heat energy consumption in private households

2012 , Offenberger, Ursula , Nentwich, Julia C. , Defila, Rico

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Sustainable energy consumption and individual decisions of consumers - review of the literature and research needs

2008 , Brohmann, Bettina , Heinzle, Stefanie , Nentwich, Julia C. , Offenberger, Ursula , Rennings, Klaus , Schleich, Joachim , Wüstenhagen, Rolf

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Moving beyond gender differences in research on sustainable consumption - Evidence from a discrete choice experiment

2010 , Nentwich, Julia C. , Offenberger, Ursula , Kaenzig, Josef , Heinzle, Stefanie

http://kooperationen.zew.de/fileadmin/user_upload/Redaktion/Seco%40home/nachhaltiger_Energiekonsum/Werkstattberichte/Gender_Werkstattbericht6.pdf

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Gender and sustainable consumption : Results and Conceptual Insights from Six Projects in the Research Programme "Sustainable Consumption - From Knowledge to Action"

2011-11-06 , Jäger-Erben, Melanie , Offenberger, Ursula , Nentwich, Julia C. , Schäfer, Martina , Balmer, Ivo , Defila, Rico , DiGiulio, Antonietta , Kaufmann-Hayoz, Ruth , Kobel, Peter

Although the relevance of gender issues in research on sustainability and sustainable consumption has been emphasized by different authors over the last decade (e.g. Weller 2004; Martine/Villarael 1997), there are still ‘gender gaps' as well as a lack of differentiated research (Vinz 2009) in this area. The integration of a gender perspective has been a prominent demand in the call for proposals of the research programme ‘Sustainable consumption - from knowledge to action' funded by the German Federal Ministry of Education and Research in 2006. The presentation will discuss results related to gender and sustainable consumption from six projects conducted within this programme. These projects dealt with different aspects of the field of sustainable consumption, and results were gained on three different dimensions of ‘doing gender': - individual dimension: differences between the sexes concerning attitudes, behaviours and orientations, -structural dimension: role of gendered social structures and the distribution of work in families and/or couples, and -symbolic dimension: gendered patterns of interpretation, knowledge structures and artefacts. Approaches at the individual level revealed for example that - even if there are some areas where tasks are distributed ‘traditionally' among men and women (e.g. women being more often responsible for cooking and washing) - responsibilities are shared and decisions are made jointly in most areas. Considering structural and symbolic dimensions allows for contextualising and explaining differences and similarities between the sexes. It shows for instance how life course transition changes consumption patterns and demands in households as well as the related distribution of tasks. Furthermore, it illustrates how single consumption decisions and activities are embedded in the broader context of social practices in the areas of homemaking and everyday life. Overall, the results indicate a rather complex relationship between gender and consumption that goes beyond merely analysing individual differences. For a more developed understanding of the intertwined practices of 'doing gender' and 'doing consumption', we conclude that future research should therefore provide further analysis of the relevance of structural and symbolic dimensions and their mutual interrelatedness with the individual dimension. These findings have consequences for research programmes on sustainable consumption. The analysis of gender and consumption as intertwined practices cannot be facilitated by simply adding gender as another variable. It rather requires a major shift of perspective: individual behaviour is not only embedded in a social context, but structural and material aspects of action become more prominent when gender is analyzed as a situated practice. With regard to methodology and research design, recommendations will be provided on how to integrate gender analyses into sustainability research programmes.

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Intertwined practices of gender and technology: the case of sustainable home heating

2010 , Nentwich, Julia C. , Offenberger, Ursula

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Gender im Themenschwerpunkt "Vom Wissen zum Handeln : Neue Wege zum nachhaltigen Konsum": Ergebnisse und Perspektiven

2011 , Jäger-Erben, Melanie , Offenberger, Ursula , Nentwich, Julia C. , Schäfer, Martina , Weller, Ines , Defila, Rico , Di Giulio, Antonietta , Kaufmann-Hayoz, Ruth

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