Social Influence on Managerial and Consumer Decision Making
Type
dissertation project
Start Date
January 1, 2011
End Date
2012
Status
ongoing
Keywords
Decision Making
Product Adoption and Abandonment
Psychological Distance
Social Contagion
Social Identity
Social Influence
Description
In three projects, we aim at shedding further light on processes behind social influence on managerial and consumer decision making. First, we provide insights into the effects of close consumer relationships on managerial perception of consumers' risks and decision making. Second, we focus on the social influence on consumers' decision to adopt and abandon cultural tastes. Third, using a survey context, we discuss the social influence on consumers' decision to help others.
Leader contributor(s)
Partner(s)
Jonah Berger, Darren W. Dahl, Walter Herzog, Sven Reinecke
Funder
Topic(s)
Decision Making
Product Adoption and Abandonment
Psychological Distance
Social Contagion
Social Identity
Social Influence
Method(s)
Experimental Design
Longitudinal Design
Survey
Range
HSG Internal
Range (De)
HSG Intern
Division(s)
Eprints ID
84083