Touchpoint Management for Sonova AG / Phonak AG
Type
consulting project
Start Date
March 18, 2010
End Date
October 17, 2010
Status
completed
Keywords
Touchpoints
Customer buying processes
Description
Identification and analysis of existing and new touchpoints that provide value for customers. Two goals: (1) Identify gaps between the provided services and customer needs within the touchpoints that the company is currently offering, and (2) Identify and implement additional touchpoints within the channel system that the company has previously not used but are valuable for customers.
Leader contributor(s)
Member contributor(s)
Herhausen, Dennis
Partner(s)
Sonova AG / Phonak AG
Funder
Topic(s)
Touchpoint Management
Method(s)
End-customer and distribution partner investigations
Range
Institute/School
Range (De)
Institut/School
Principal
Cooperation with Sonova AG / Phonak AG
Division(s)
Eprints ID
61129