Customer-integrated innovation management
Type
applied research project
Start Date
September 8, 2005
End Date
September 8, 2019
Status
ongoing
Keywords
innovation management
SMEs
small businesses
Description
We aim to show how entrepreneurs in SMEs can exploit innovations successfully. The customer and his needs are important in this respect. We intend to explain which methods entrepreneurs can use in order to sense customer needs and to introduce them to marketable offerings
Leader contributor(s)
Member contributor(s)
Funder
Topic(s)
innovation management
SMEs
small businesses
Method(s)
Interviews
surveys
scale development
Range
Institute/School
Range (De)
Institut/School
Eprints ID
47089
results