Options
Customer Relationship Management in Social Media
Type
fundamental research project
Status
ongoing
Keywords
Customer Relationship Management
Customer-Firm Interactions
Social Media
Channel Spillover Effects; Multichannel Management
Description
Understanding Customer-Firm Interactions in Firm-Hosted Brand Communities and their Spillover Effects on Customers, Employees, and Performance Outcomes
Leader contributor(s)
Funder(s)
Range
HSG + Partners
Range (De)
HSG + Partner
Division(s)
Eprints ID
247348
1 results
Now showing
1 - 1 of 1
-
PublicationPreventing Firestorms in Social Media( 2018-03-23)
;Ludwig, Stephan ;Grewal, DhruvType: conference paper