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European Communication Report
Type
fundamental research project
Start Date
01 January 2008
End Date
30 April 2008
Status
periodic
Keywords
Public Relations
Communication Professional
Communication Director
Corporate Communications
Description
The world of the Communication professional is a complex and
ever-evolving one. Those in our profession face a variety of challenges daily, and bear witness to a host of different experiences
and attitudes as they go about their work. The changeable nature
of one's role is what makes the work of a Communication
Professional so appealing, yet so hard to delineate.
In order to find some commonality between professionals working
in different environments across Europe, an attempt at information
gathering and assessment is essential. How else are we to know whether we are alone in our practices, or whether others face the same problems, and respond to them in a recognisable way? Do we
have the same view of the profession as others, or are we out on a limb? Most of all, is the Communications profession developing in the way we want it, and which trends should we expect to emerge in the future?
The European Communication Report tries to answers all these questions and more, each year investigating the most current information on the background of Communication professionals, their salaries, job satisfaction, work experience. By providing insights into the issues which Communication professionals believe will be most important in their future, the Communication Report presents a unique and distinctively European look into the heart of the Communication profession.
ever-evolving one. Those in our profession face a variety of challenges daily, and bear witness to a host of different experiences
and attitudes as they go about their work. The changeable nature
of one's role is what makes the work of a Communication
Professional so appealing, yet so hard to delineate.
In order to find some commonality between professionals working
in different environments across Europe, an attempt at information
gathering and assessment is essential. How else are we to know whether we are alone in our practices, or whether others face the same problems, and respond to them in a recognisable way? Do we
have the same view of the profession as others, or are we out on a limb? Most of all, is the Communications profession developing in the way we want it, and which trends should we expect to emerge in the future?
The European Communication Report tries to answers all these questions and more, each year investigating the most current information on the background of Communication professionals, their salaries, job satisfaction, work experience. By providing insights into the issues which Communication professionals believe will be most important in their future, the Communication Report presents a unique and distinctively European look into the heart of the Communication profession.
Leader contributor(s)
Partner(s)
European Association of Communication Directors
Funder(s)
Topic(s)
Communication Professional
Corporate Communciations
Method(s)
Quantitative
longitudinal survey
Notes
http://www.eacd-online.eu/
Range
Institute/School
Range (De)
Institut/School
Division(s)
Eprints ID
44764
4 results
Now showing
1 - 4 of 4
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PublicationThe Emergence of the European Communications Manager - An Appraisal of a Profession Under WayThe paper presents a longitudinal survey of the European communication profession. Position and role of communication professionals within organizations, duties and responsibilities, professional background as well as job satisfaction are analysed, aiming to highlight the strategic importance of communication expertise within organizations.Type: conference paper
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PublicationEuropean Communication Report 2007What will be the major challenges for Communication professionals in the future? How influential are communicators within their organisations? How much money do they earn? How satisfied are they with their jobs? These and other important questions are being answered by the "European Communication Report 2007". The survey among almost 1,200 communication professionals across Europe portrays the professional backgrounds, challenges and working environments of communication directors and spokespeople Europe-wide.Type: book
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PublicationEuropean Communication Report 2008A survey by the European Association of Communication Directors (EACD) and the Institute of Media and Communications Management at the University of St. Gallen on the state and prospects of European communication professionals.Type: book
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PublicationOn the State of the Communication Profession in Europe( 2009-05-25)
;Beurer-Züllig, BettinaThis paper presents an investigation into the educational backgrounds, working activities, remunerations and job satisfaction of European communication professionals. Based on factor analysis on a sample of 1410 European communicators, five major working functions are identified: lobbying with external constituencies, advising and reviewing policies, positioning the firm in the marketplace as well as external and internal facilitation. Conducting ANOVA we hold that some of the more technician-related working activities are predominantly exercised by female communication professionals whereas managerial activities are prevalently performed by their male counterparts. As will be shown, while the educational background does not diverge between genders, salaries as well as job satisfaction does, likewise, there are differences regarding educational background, salaries as well as job satisfaction on a European level.Type: conference paper