Establishing a direct financing channel - Kooperationsprojekt mit up2drive
Type
applied research project
Start Date
November 1, 2006
End Date
February 2, 2009
Status
completed
Keywords
Channel Development
Description
Defining and evaluating attractive customer segments and development of alternative business positioning strategies for up2drive.
Channel design development focusing on activities, processes and instruments for partner motivation.
Development of a concept regarding the embedment of up2drive in the multichannel environment of BMW SF.
Identification of an international roll out sequence in order to coast the business model as effectively as possible.
Auditing of up2drive's strategy, concept and roll-out proceedings.
Channel design development focusing on activities, processes and instruments for partner motivation.
Development of a concept regarding the embedment of up2drive in the multichannel environment of BMW SF.
Identification of an international roll out sequence in order to coast the business model as effectively as possible.
Auditing of up2drive's strategy, concept and roll-out proceedings.
Leader contributor(s)
Member contributor(s)
Pernet, Nicolas
Herhausen, Dennis
Funder
Topic(s)
Establishing a direct financing channel
ongoing project support
Method(s)
Beratungsprojekt
Range
Institute/School
Range (De)
Institut/School
Principal
up2drive
Division(s)
Eprints ID
51068