Roland Müller
Title
Prof. em. Dr.
Last Name
Müller
First name
Roland
Email
roland.mueller@unisg.ch
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Item type:Publication, Aviation Systems: Management SummaryThe ongoing liberalisation of markets, rapid technological changes, and the establishment of new businesses in air transportation constantly raise new questions for theory and practice. Current and future developments in aviation are thereby shaped by the industry actors and structures, in short, the aviation system. The textbook ‘Aviation Systems’ addresses these questions by providing a detailed picture of major management aspects in the field of air transportation. Directed at students, researchers and practitioners alike, the book deals with the three major actor groups in aviation: the air transportation industry itself (supply side), the customers (demand side), and the regulatory bodies and organisations (institutional side).Type:book section - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Marketing in Aviation(Springer Berlin, 2011); ; ; ; The buying behaviour and thereby the influence of different marketing instruments varies among market segments. In general the most important marketing instruments are product service (especially for business customers), customer relation management, brand, pricing and distribution. Seat quality and seamless service chain from booking to the plane are the most important elements of service quality where the most innovations take place. With the evolution of airline alliances and mergers single brands are more and more replaced by brand portfolios. Price and distribution are the instruments which are closely linked to capacity control and network management. Market segment specific and situational readiness to pay has to be the basis of dynamic prices. Accordingly price discrimination has to be made based on market segments, time of booking etc. Price discrimination needs fencing to avoid cannibalization.Type:book sectionScopus© Citations 1