Michael Kunz

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Kunz
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    Sometimes You Win, Sometimes You Learn – Success Factors in Reward-Based Crowdfunding
    (Universitätsverlag Ilmenau, 2016-03-09)
    Kunz, Michael Marcin  
    ;
    Englisch, Oliver
    ;
    Beck, Jan
    ;
    Bretschneider, Ulrich
    ;
    Nissen, Volker
    Crowdfunding has enabled various entrepreneurs, artists and other individuals and organisations to bring projects to life. Despite all success stories, 63% of all projects initiated on the biggest crowdfunding platform kickstarter.com and 46% of all projects initiated on the biggest German crowdfunding platform startnext.com, do not raise enough money to be realised. This study investigates which factors beyond project quality and personal network impact the success of a crowdfunding campaign. Using data collected from startnext.com, we analyse the impact of six factors on the probability of success and provide practical recommendations for initiators. The six factors we analyse are: inclusion of a video, length of project description, communication with backers, curation by a third party, crowdfunding activity of the project initiator and number of rewards. In particular, we show that the inclusion of a video, an intensive communication with backers via blog posts, a history in supporting projects and the creation of a variety of rewards can significantly increase the likelihood that a project succeeds.
    Type:conference paper
    Volume:Bd. 1
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/104579
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    Minding the Gap - An Expectation-Disconfirmation Approach to Reward-Based Crowdfunding
    (Association for Information Systems, 2015-05-26)
    Gierczak, Michael  
    ;
    Englisch, Oliver
    ;
    Bretschneider, Ulrich
    The remarkable growth of crowdfunding has sparked academic interest. By collecting small contributions from a large number of individuals, entrepreneurs, artists and other individuals and organizations can raise considerable amounts of money. Despite the increasing academic interest in this topic, there still appears to be a lack of understanding regarding the factors that determine individuals' intentions to contribute to projects. In this research-in-progress paper, we propose a research model that examines future funding intentions by using Expectation-Disconfirmation Theory (EDT). By applying our research model to reward-based crowdfunding, we intend to shed light on the ways in which previous funding experiences influence future funding intentions. Through the data collected by this study, our research will contribute to the body of literature on reward-based crowdfunding and EDT. It will also provide practical implications for crowdfunding platforms and project initiators, providing them indications for their management of expectations.
    Type:conference paper
    URL:http://aisel.aisnet.org/ecis2015_rip/68
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/106414
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    Is all that Glitters Gold? Exploring The Effects of Perceived Risk on Backing Behavior in Reward-based Crowdfunding
    (Association for Information Sytems, 2014-12-15)
    Gierczak, Michael  
    ;
    Bretschneider, Ulrich
    ;
    Leimeister, Jan Marco  
    Crowdfunding is gaining much attention in theory and practice. Various platforms have emerged, offering different stakeholders the possibility to raise money from an undefined group of online users. Despite the growing interest, there appears to be little understanding of what drives backers to revoke pledged funds. In this research-in- progress paper, we address this issue by drawing on perceived risk theory. Perceived risk is widely recognized as the main source of negative influence on consumers' purchasing behavior in e-commerce. Therefore, we aim at developing a theory ingrained research model that helps to analyze and understand the impact of perceived risks on backers' funding on revocation behavior in reward-based crowdfunding. Doing so, our research contributes to the body of risk theory by applying it into a new context. It helps crowdfunding intermediaries and individuals to understand potentially occurring risks, and provides them with actionable advice on how to handle them.
    Type:conference paper
    URL:http://aisel.aisnet.org/icis2014/proceedings/EBusiness/43/
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/86001