Carsten Paulus

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Title
Dr.
Last Name
Paulus
First name
Carsten
Email
carsten.paulus@unisg.ch
Main focuses
My mission is to empower people to develop the full potential of their physical, mental and social health and to take self-responsibility for a human lifestyle.
Fields of research
Sociology of lifestyle
Sociology of Health and Medicine
Implementation Science in Well-Being
Lifestyle Medicine & Management (i.e. Nutrition, Movement, Fitness, Regeneration)
Societal Diagnosis
Education(s)

University of St. Gallen (HSG) | 2024 – 2025 | St. Gallen (CH)
CAS Teaching and Learning in Higher Education (HDZ-HSG) | Basic Level


German Sport University Cologne (GSU) | 2019 – 2020 | Cologne (D)
DSHS Fitness Trainer: A(dvanced)- and B(asic)-License
DSHS Coach for Sports Nutrition (CAS with distinction)

University of St. Gallen (HSG) | 2013 – 2018 | St. Gallen (CH)
Ph.D. Program in Management (Ph.D. HSG) | Summa cum laude
«Marketing Communication Performance Management in Industrial Project Business»

Stellenbosch University (SU) | 2012 | Cape Town / Stellenbosch (ZA)
Exchange Semester in MBA Program

European Business School (EBS) | 2011 – 2013 | Oestrich-Winkel (D)
Master of Science (M.Sc.) in Marketing

Baden-Wuerttemberg Cooperative State University (DHBW) | 2007 – 2010 | Mannheim (D)
Bachelor of Arts (B.A.) in Industrial Management

Professional Career

University of St. Gallen (HSG) | 2020 – dato | St. Gallen (CH)
- Project Manager @Department Projects, Processes & Organization (2024 - dato)
- Lecturer (2023 - dato)
- Coach @University Sports for Sports Nutrition and Functional Movement (2020 - dato)


MED4LIFE AG | 2020 – 2023 | St. Gallen (CH)
Co-Founder, CEO & Health Consultant for Nutrition and Movement Diagnostics

Gallus Ferd. Rüesch AG | 2018 – 2020 | St. Gallen (CH)
Subsidiary of Heidelberger Druckmaschinen AG
- Vice President Market Management (2019 - 2020)
- Head of Label Segment (2019)
- Sales Development Manager (2018)

Institute of Marketing, University of St. Gallen (IfM-HSG) | 2013 – 2017 | St. Gallen (CH)
Research Associate & Doctoral Candidate

German Bundestag, Research Services | 2013 | Berlin (D)
Internship at RS 5: Economics, mobility, nutrition, agriculture, consumer protection

juwi AG | 2013 | Wörrstadt (D)
Master Thesis «International quality seals and green communication for sustainable buildings»

Siemens AG | 2007 – 2011 | Frankfurt, Mannheim, Berlin (Germany), Dubai (UAE)
- Advisor Corporate Communications and Business Development
- Trainee Program in Industrial Management

Teaching activities

  • Applied Research Projects @Master in Marketing Management (MiMM)
  • Marketing Exercises @Assessment Year in Economics and Law
  • Coaching Programme in the Assessment Year: Workshops on healthy lifestyle
  • HSG Health Days (for students & employees), HSG Kick-Off-Days (for new students), HSG Academy (for employees)
  • (Sports) Nutrition Counselling @HSG University Sports
Affiliation(s)

- HSG Alumni
- Schweizer Alpen-Club (SAC)
- Patenschaft Mia und Max, St.Gallischer Hilfsverein (SGHV)

Award

Christian Belz Award for Reality-Oriented Marketing Management (2018), donated by Starrag Group and endowed with CHF 10'000