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Alexander Leinemann
Former Member
Last Name
Leinemann
First name
Alexander
Phone
+41 71 224 3905
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PublicationMultinational Complexity and MNC Performance: A Strategic Schema Fit ModelExamining the role of strategic schemas on the multinational performance relationship our conceptual paper adds to the literature in two important ways. First, by opening the black-box of the firm and incorporating the cognition research approach of strategic schemas we contribute to the growing importance of microfoundations by developing a strategic schema fit model for the relationship between multinational complexity and firm performance. Hence, we shed more light on the heterogenic capabilities of firms to cope with multinational complexity. Second, by conceptualizing multinationality as multinational complexity we expand the multidimensional perception of multinationality and contribute to a more fine-grained account of the level of multinationality that firms are faced with. We propose that firms with a more complex strategic schema have a relatively larger strategic flexibility. Building on earlier insides we theorise that strategic flexibility is the superior frame to process multinational complexity and to achieve a relatively higher performance.Type: conference paper