Digitalization Strategy: Drivers, Potentials and the Road to Implementation - A Case from the Media Company Ringier
2016-04,
Jung, Reinhard,
Nüesch, Rebecca,
Plazibat, Ante,
Baron, Juan
Digitalization is omnipresent in today’s world. Today, it is one of the main drivers for the transformation of business models. This article describes the drivers and challenges of digitalization
using the case of Ringier, a leading Swiss media company