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Christian Alexander Hildebrand
Title
Prof. Dr.
Last Name
Hildebrand
First name
Christian Alexander
Email
christian.hildebrand@unisg.ch
Phone
071 224 7711
Homepage
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1 - 10 of 156
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PublicationIncreasing Brand Attractiveness and Sales Through Social Media Comments on Public Displays - Evidence from a Field Experiment in the Retail Industry(Springer, )
;Dubach Spiegler, E.Michahelles, F.Type: journal articleJournal: Lecture Notes in Computer Science (LNCS)Volume: 7319 -
PublicationMachine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer-Brand Relationships(University of Chicago Press, 2023-03-02)
Scopus© Citations 22 -
PublicationUnderstanding and Improving Consumer Reactions to Service Bots(University of Chicago Press, 2023-12)
;Castelo, N. ;Boegershausen, J.Henkel, A.Type: journal articleJournal: Journal of Consumer ResearchVolume: 50Issue: 4DOI: 10.1093/jcr/ucad023Scopus© Citations 28 -
PublicationFriend or Fiend? Disentangling Upward Humor’s (De)Stabilizing Effects on Hierarchies( 2023)
;Gloor, J. ;Niels Van Quaquebeke ;Seong M. ChoHumor research in organizations focuses on leaders’ humor, but we know far less about followers’ humor. Here, we review and synthesize the scattered work on this “upward humor,” offering a novel framing of it as a strategy for followers to deal with hierarchies. We propose a continuum of upward humor from stabilizing (i.e., a friend who uses upward humor to reinforce hierarchies, make hierarchies more bearable or stable) to destabilizing (i.e., a fiend who uses upward humor to question or reshape existing hierarchies) depending on perceived intent (i.e., from benevolent to malicious, respectively) and outline key factors that shape these interpretations. We close with novel questions and methods for future research such as power plays, multi-modal data, and human-robot interactions.Type: journal articleJournal: Current Opinion in Psychology -
PublicationFriend or fiend? Disentangling upward humor's (De)stabilizing effects on hierarchies( 2023-10)
;Niels Van Quaquebeke ;Petra Schmid ;Brad BitterlyMaurice SchweitzerHumor research in organizations focuses on leaders' humor, but we know far less about followers' humor. Here, we review and synthesize the scattered work on this "upward humor," offering a novel framing of it as a strategy for followers to deal with hierarchies. We propose a continuum of upward humor from stabilizing (i.e., a friend who uses upward humor to reinforce hierarchies, make hierarchies more bearable or stable) to destabilizing (i.e., a fiend who uses upward humor to question or reshape existing hierarchies) depending on perceived intent (i.e., from benevolent to malicious, respectively) and outline key factors that shape these interpretations. We close with novel questions and methods for future research such as power plays, multi-modal data, and human-robot interactions.Type: journal articleJournal: Current Opinion in PsychologyVolume: 53 -
Publication
Scopus© Citations 6 -
PublicationType: journal articleJournal: International Journal of Social Robotics
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PublicationVoice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomesVoice-based interfaces provide new opportunities for firms to interact with consumers along the customer journey. The current work demonstrates across four studies that voice-based (as opposed to text-based) interfaces promote more flow-like user experiences, resulting in more positively-valenced service experiences, and ultimately more favorable behavioral firm outcomes (i.e., contract renewal, conversion rates, and consumer sentiment). Moreover, we also provide evidence for two important boundary conditions that reduce such flow-like user experiences in voice-based interfaces (i.e., semantic disfluency and the amount of conversational turns). The findings of this research highlight how fundamental theories of human communication can be harnessed to create more experiential service experiences with positive downstream consequences for consumers and firms. These findings have important practical implications for firms that aim at leveraging the potential of voice-based interfaces to improve consumers' service experiences and the theory-driven ''conversational design'' of voice-based interfaces.Type: journal articleJournal: Journal of the Academy of Marketing Science (JAMS)Volume: 51Issue: 4
Scopus© Citations 23 -
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PublicationType: journal articleJournal: Marketing Review St. GallenIssue: 4