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Christina Sophia Heidemann
Former Member
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1 - 10 of 13
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PublicationConsumers’ Reactions to Assortment Reductions and Shelf Categorizations(Association for Consumer Research, 2013-10-03)To support customers' shopping processes, retailers should take into account (1) the assortment size and (2) the categorization of shelves. We show in a field setting that both instruments simplify shopping processes. A combination of both shows the most positive outcome.Type: conference paperJournal: Advances in Consumer ResearchVolume: Vol. 10
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PublicationCustomers' Reactions to Assortment Reductions and Shelf Categorizations(Association for Consumer Research, 2013-07-05)In order to support customers in their shopping processes, retailers should take into account (1) the actual assortment size and (2) the categorization of the shelves. We show in a field setting that both instruments simplify customers’ shopping processes. The combination of both instruments shows the most positive outcome.Type: conference paperJournal: Advances in Consumer ResearchVolume: Vol. 10
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PublicationInnovationen aus gesellschaftlichen Entwicklungen(Gabler, 2007)
;Schneckenburger, Timo ;Boysen, Anja ;Reineke, TimType: book section -
PublicationBranchenüberblick(Institut für Marketing und Handel, 2006)
;Kleinschrodt, Anne ;Ness, OliviaType: book section -
PublicationSporthandel(Institut für Marketing und Handel, 2006)
;Müller, ChristianType: book section