Heiko Bergmann

Title

Prof. Dr.

Last Name

Bergmann

First name

Heiko

Email

heiko.bergmann@unisg.ch

ORCID

0000-0002-4693-3231

Phone

+41 71 224 71 33

Homepage

http://www.kmu.unisg.ch

Now showing 1 - 1 of 1

How do mission-driven ventures emerge? An investigation of start-up activities and the achievement of regular sales

( 2024-04-19)
Michael Rychener
;
Heiko Bergmann

Drawing on social identity theory, this study investigates in what way the strength of a founder’s Missionary identity affects the relationship between two central activities in the startup process – i.e., discovery and exploitation-related startup activities – and firm emergence. We test our hypotheses using binary logistic regression on a sample of 133 nascent entrepreneurs from a recent longitudinal study. While our results show that discovery-related startup activities are to the benefit of entrepreneurs who identity strongly with a Missionary founder identity, exploitation-related startup activities appear to have a weaker positive impact on firm emergence. We also find indications that founders with a salient Missionary identity are likely to exhibit commitment escalating behavior.

Type: conference contribution

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/120243