Karl Gerhard Schalm

Last Name

Schalm

First name

Karl Gerhard

Email

karlgerhard.schalm@unisg.ch

Phone

+41 71 224 73 05

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Network Improvement Initiatives: How to Deploy a Network Strategy

( 2024-07)
Karl Gerhard Schalm
;
Benedikt Saretz
;
Thomas Friedli

This paper explores how manufacturing firms deploy network strategy by developing network capabilities in international manufacturing networks (IMNs). Drawing from the resource-based view (RBV), network capabilities, and strategic initiatives literature, we analyze 109 strategic iniativies from 11 IMNs, classifiy them into 20 initiatve types, and assess the effort required for implementation. The types range from building new sites to establishing knowledge exchange networks. We identify patterns between capability type, capability gap size, and implementation time. In doing so, this study contributes to the theory of network strategy deployment and generates insights for operations managers to select initiatives effectively.

Type: conference paper

Journal: In Proceedings of the 31st International Annual EurOMA Conference 2024

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/120515