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Laurin Zemmrich
Last Name
Zemmrich
First name
Laurin
Email
laurin.zemmrich@unisg.ch
Phone
+41 71 224 72 96
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PublicationEnsuring CPO-TMT Alignment: An empirical investigation of antecedents( 2024-03-27)Fostering strategic alignment between business and procurement remains a perennial challenge. Although top management teams increasingly focus on supply-related topics and chief procurement officers have more strategic exchanges, misalignment persists. Procurement is often still perceived as a service provider, not a strategic advisor, underscoring a gap in fostering strategic alignment. Our research delineates antecedents in the CPO-TMT relationship to strategic alignment and identifies strategies for effective deployment by drawing on extant research on social capital theory, expert interviews, and focus groups with procurement executives and top management team representatives.Type: conference paper