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Omid Alizadeh Afrouzi
Last Name
Alizadeh Afrouzi
First name
Omid
Email
omid.alizadehafrouzi@unisg.ch
ORCID
Phone
+41 71 224 25 65
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1 - 10 of 11
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PublicationHumanitarian behavior across high-/low-context cultures: a comparative analysis between Switzerland and ColombiaThe International Committee of the Red Cross (ICRC) attempts constantly to motivate its audience through social media to adopt humanitarian attitudes and behaviors. Owing to its multicultural audience, the results of this communicative attempt varies from region to region. In this context, in order to optimize the humanitarian communication outcome, it is of high importance to investigate the mediating role of culture. Drawing on Hall’s context theory, this comparative survey-based study tries to analyze the influence of personal context culture on humanitarian behavior intention in a low-context-culture country (Switzerland) and a high-context-culture country (Colombia). The results indicated that once exposed to implicit social media posts of the ICRC, the Colombian showed slightly higher behavior intention compared to the Swiss and participants’ personal context-culture score fully accounted for this difference. This study is also an empirical examination of Hall’s context theory in a humanitarian communication context.Type: journal articleJournal: Journal of International Humanitarian ActionVolume: 6Issue: 1
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PublicationA critical discourse analysis of news headlines on Lula’s corruption case in leading newspapers in Brazil [Un análisis crítico del discurso en los titulares de noticias sobre el caso de corrupción de Lula en los principales periódicos de Brasil]This study investigates the way Luiz Inácio Lula da Silva’s corruption case is represented in the leading newspapers in Brazil. In line with theoretical perspective of Hector Borrat (1989; 2006) regarding the influence of newspapers in political systems, and by employing Fairclough’s (1995a) critical discourse analysis model and a number of analytical tools from Richardson (2007), the study examines the news headlines on the issue, published by two major Brazilian newspapers of national circulation, O Globo and Folha de S.Paulo, in order to determine the level of participation of each newspaper in the political conflict and how language is used to reflect specific ideologies. This step-by-step analysis of the case provides a critical review of the fundamental journalistic strategies. This research analyses the journalistic pieces of aforementioned newspapers over 29 months, from the beginning of the accusations against Lula (November 2015) until the definitive arrest of the Brazilian ex-president (April 2018), in interdisciplinary perspective of media and politics. The findings of the study indicate that both newspapers, with less proportion in Folha de S.Paulo, tend to present a negative image of the Brazilian ex-president when covering his conviction case by commenting on the conflict. The results provide evidence to support the idea that newspapers, considered as validators of information, do not simply reflect the social reality as it is, and yet they try to impose their ideologies in representing events.Type: journal articleJournal: Revista de Comunicación de la SEECIVolume: 52
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PublicationSocial media and journalistic discourse analysis: 2019 Venezuelan presidential crisisThis study analyzes the journalistic discourses on social media in order to find out the position of Venezuelan and international press in the coverage of 2019 Venezuelan presidential crisis. Drawing on Borrat’s and Enguix Oliver’s theoretical approaches regarding newspapers and social networks, and through CDA models of Fairclough and Richardson, this research aims to understand to what extent the national quality newspapers such as El Nacional, El Universal, and Últimas Noticias, and the international ones as The New York Times, The Guardian, El País, and Le Monde participated in the Venezuelan political conflict and constructed the respective political narratives through Instagram. The findings show that both national and international press participated as external narrators in the political conflict and highlight the role of newspapers as political actors and social media as a tool in their hands.Type: journal articleJournal: Discourse & CommunicationVolume: 15Issue: 1
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PublicationVisual Relationship Building on Facebook: Nonprofit Organizations’ Use of Photos to Cultivate Relationships and Stimulate User Engagement( 2023)Facebook has become an important strategic tool for nonprofit organizations to cultivate relationships with their stakeholders. But although Facebook is a predominantly visual medium, it is largely unknown how photographs contribute to relationship building. Using politeness theory as a theoretical framework, we argue that photographs facilitate relationship building to the extent to which they include politeness cues that support people's desire for autonomy (negative face wants) and their desire for approval (positive face wants). We then offer a systematic overview of visual politeness cues employing Kress and van Leeuwen's (2006) theory of visual grammar. A content analysis of 1,370 Facebook posts of U.S. health charities was conducted to examine the effects of these visual politeness cues on relationship building success, measured by the extent to which people engage with a post by liking and sharing it as well as commenting on it. The findings provide consistent support for our hypotheses suggesting that engagement is significantly greater when photos include visual politeness cues (vertical angle: high angle and eye level angle; horizontal angle: frontal angle; contact: direct gaze; physical distance: medium and long shots).Type: conference paper
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PublicationType: conference paper
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PublicationType: case study
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PublicationType: conference lecture
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PublicationVisual Relationship-Building on Facebook: The Effects of Vertical Camera Angle and Horizontal Camera Angle on User EngagementNonprofit organizations have eagerly embraced Facebook as a strategic tool to reach out to their stakeholders and cultivate relationships with them. An important indicator for the success of these relationship-building efforts is the extent to which they foster engagement in the form of likes, comments, and shares (Saxton & Waters, 2014; Smith, 2018). Although Facebook is a predominantly visual media, research on the efficacy of visual relationship-building is scarce (Eftekhar et al., 2014; Smith, 2018). A handful of studies suggests that nonprofit organizations can significantly increase user engagement by adding photos to their posts (Brubaker & Wilson, 2018; Kim & Yang, 2017; Smith, 2018; Strekalova & Krieger, 2017). However, missing from current knowledge is what specific types of photos may facilitate relationship building and boost user engagement.Type: conference lecture