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Sven Molner
Former Member
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1 - 7 of 7
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PublicationType: conference paper
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PublicationRadical innovation and performance : The mediating role of manufacturer-retailer relationship characteristics(American Marketing Association, 2010-08-13)
;Brexendorf, Tim Oliver ;Iyer, EaswarCoulter, RobinType: conference paperJournal: AMA Educators ProceedingsVolume: Volume 21 -
PublicationThe impact of manufacturer's radical innovation performance and brand strength on the manufacturer-retailer relationship(USI Università della Svizzera italiana, 2010-04-18)
;Brexendorf, Tim OliverType: conference paper -
PublicationInnovation als Königsweg in der Krise(MIM, Marken Institut München, 2009-09-01)Type: newspaper articleJournal: Marke 41Volume: 42Issue: 4
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PublicationType: presentation
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PublicationType: work report