Zsuzsa Borsa
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Borsa
First name
Zsuzsa
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zsuzsa.borsa@unisg.ch
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+41 71 224 32 18

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Publication

Sustainability branding: challenges with building and maintaining stakeholder trust

, Borsa, Zsuzsa

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Publication

How not to lose your stakeholder’s trust while doing good – an empirical study of sustainability communication.

2023 , Zsuzsa Borsa

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Publication

BUILDING STAKEHOLDER TRUST IN THE ANTHROPOCENE

2024-07-04 , Zsuzsa Borsa , Judith Louise Walls

Rapid contextual changes have changed the way businesses can successfully build trust. The Era of Anthropocene has generated large societal shifts, requiring collective action, with implications for businesses and stakeholder trust. In this conceptual paper, we illustrate the changing role of the affective, cognitive, and behavioral dimensions of trust in the context of sustainability. We argue that cognitive and affective trust building afford weak pillars for stakeholder trust; successful stakeholder trust for sustainability requires organizations to build primarily on behavioral trust. Our theorizing contributes to multidimensional interpretations of trust and to the understanding of stakeholder trust, a core process of joint value creation and stakeholder engagement. Our findings have important practical applications for how organizations can design successful sustainability strategies, via building stronger stakeholder trust.

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Publication

SCOPES Sustainability Report 2023 - Swiss Consumer Perception of Sustainability

2023-08-22 , Zsuzsa Borsa , Oliver Brockschmidt , Sven Reinecke , Judith Louise Walls , Publicis , Grownate

The SCOPES report provides an overview of the current landscape of sustainability communication in Switzerland, revealing that it often oscillates between excessive and inadequate communication. The report explores the viewpoints of consumers and companies, followed by a summary that includes recommendations on avoiding pitfalls and effectively managing challenges in sustainability communication.

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Publication

Sustainability Branding: Challenges with Building and Maintaining Stakeholder Trust

2022-07-06 , Zsuzsa Borsa , Walls, Judith Louise

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SCOPES Sustainability Report 2023 - Swiss Consumer Perception of Sustainaibility

2023-10-24 , Zsuzsa Borsa , Oliver Brockschmidt , Sven Reinecke , Judith Louise Walls , Publicis , Grownate

The SCOPES report first provides an overview of the current landscape of sustainability communication in Switzerland, revealing that it often oscillates between excessive and inadequate communication. The report explores the viewpoints of consumers and companies. It includes a summary with recommendations on how to avoide pitfalls and how to effectively manage challenges in sustainability communication.

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