This item is non-discoverable
Emil Annen
Former Member
13 results
Now showing 1 - 10 of 13
- Some of the metrics are blocked by yourconsent settings
Item type:Publication, Kommunikations-Wirkungen von Farben sind vielfältig, vielschichtig und nie eindeutigType:journal articleJournal:Marketing Review St. GallenIssue:2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Marketingentscheidungen können nie objektiv seinType:journal articleJournal:Marketing Review St. Gallen - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Insisting on luxury to survive(Kogan Page, 2014); ; ; ; Mastering fundamental crises on the market, like technological upheaval or competition from discounters, poses a major challenge for every company. On the basis of a practical example, we show that perseverance in the luxury segment may be a successful strategy for a medium-sized company to deal with crises. Important success factors include a long-term strategy oriented towards the luxury segment, consistent brand management and a contemporary communication strategy tailored to the target groups.Type:book section - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Honig für den Kunden(Institut für Marketing an der Universität St. Gallen, 2013); ; ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication,