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Bozena Izabella Mierzejewska
Former Member
Title
Prof. Dr.
Last Name
Mierzejewska
First name
Bozena Izabella
Phone
+41 71 224 2402
5 results
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Item type:Publication, Editorial(Institut für Medien und Kommunikationsmanagement, 2002); Media and communities provide the focal point for this issue. We can find here many ways in which media researchers can define the term ?communities? and articles included in this issue reflect the definitions of this. Needles to say that all of them find the concept of communities highly important within media managementType:journal articleJournal:JMM - The International Journal on Media ManagementVolume:4Issue:1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Editorial(Institut für Medien und Kommunikationsmanagement, MCM, 2002); A full package of media management articles mark this issue of JMM - The International Journal on Media Management. This one deals with a very important issue - the new media impact on traditional media management. Four articles are devoted entirely to the focus theme. The first one tackle the question of new media and the transformation of book publishing industry. Nina D. Ziv of the Polytechnic University from New York reaches into the future facing the book publishing industry. Emergence of a whole range of new media have created important managerial tensions within the book publishing firms, she avers, they are the catalyst of change and are creating opportunities that will enable the industry to regenerate its business.Type:journal articleJournal:JMM - The International Journal on Media ManagementVolume:4Issue:2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Editorial(Institut für Medien und Kommunikationsmanagement, MCM, 2001); In this issue we focus on branding and its importance in the field of media management. Brands have become an inextricable part of our everyday lives. Many brands have been around for more than a century, but the past decades have seen many displaced by new names, such as Microsoft and Nokia: the flagship brands of new media industriesType:journal articleJournal:JMM - The International Journal on Media ManagementVolume:3Issue:4 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Editorial(Institut für Medien und Kommunikationsmanagement, MCM, 2001); ; Wittig Christ, DoerteWelcome to another Issue of JMM. Focus theme of this issue was dedicated to Content Management.Special thanks to our Editorial Board and our associated reviewers who performed our quality assurance - a job that is vital to us.Type:journal articleJournal:JMM - The International Journal on Media ManagementVolume:3Issue:1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Editorial(Institut für Medien und Kommunikationsmanagement, MCM, 2001); ; Wittig Christ, DoerteType:journal articleJournal:JMM - The International Journal on Media ManagementVolume:3Issue:2