Jörg Hofstetter

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Prof. Dr.
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Hofstetter
First name
Jörg
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joerg.hofstetter@unisg.ch
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    Item type:Publication,
    Co-creation of value and spatio-temporal resource integration : A missing link in service-dominant logic?
    (American Marketing Association, 2011-02-18)
    Ehrenthal, Joachim C.F.
    ;
    Gruen, Thomas W.
    ;
    Hofstetter, Joerg S  
    ;
    Srinivasan, Raji
    ;
    McAlister, Leigh
    Recent research that has applied service-dominant (S-D) logic to supply chain management (SCM) neglects SCM's prime objective to "deliver as promised" which is a core concept in the literature on logistics service quality and on-shelf availability. Addressing this, the paper proposes that mismatches in spatio-temporal availability may (1) render service-exchange and the co-creation of value impossible, (2) epitomize an enterprises' value propositions, and (3) attenuate value. The paper extends S-D logic to incorporate value-creation through spatio-temporal resource integration as a foundational premise. It implies that companies should focus on when and where they can assist their customers' own value-creation
    Type:conference paper
    Journal:AMA Educators Proceedings
    Volume:Vol. 22
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/94486