Platform Strategy: Understanding the inter-relationships between Platform Variants and Corporate Success
Type
conference paper
Date Issued
2004-01-01
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the Academy of Marketing Science
Event Title
Annual Conference of the Academy of Marketing Science
Subject(s)
Division(s)
Eprints ID
2783