This paper aims to answer the question what practices entrepreneurs use to construct their ventures. Academic research often focuses on one sensory modality as a route to knowing (Pink 2009). We take a holistic approach by involving all the senses as it is the 'experiecing, knowing and emplaced body' (Pink 2009: 25) that can make us understand best. We have distilled nine practices that entrepreneurs use to venture in a glocal economy. Emotive practices consist of translation, connection and support. Aesthetic practices include metaphorization, authenticity and sensorization. Economic practices refer to exposure, place-making and commercialization.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Managing in a Global Economy XIV: Global Web of Knowledge
Publisher
EAOM Eastern Academy of Management
Publisher place
New York
Event Title
The 14th Biennial Eastern Academy of Management (EAM) International Conference