Omnisensoring Social Entrepreneurship : Nine practices to construct ventures in a glocal economy
Type
conference paper
Date Issued
2011-06-26
Author(s)
Abstract
This paper aims to answer the question what practices entrepreneurs use to construct their ventures. Academic research often focuses on one sensory modality as a route to knowing (Pink 2009). We take a holistic approach by involving all the senses as it is the 'experiecing, knowing and emplaced body' (Pink 2009: 25) that can make us
understand best. We have distilled nine practices that entrepreneurs use to venture in a glocal economy. Emotive practices consist of translation, connection and support. Aesthetic practices include metaphorization, authenticity and sensorization. Economic practices refer to exposure, place-making and commercialization.
understand best. We have distilled nine practices that entrepreneurs use to venture in a glocal economy. Emotive practices consist of translation, connection and support. Aesthetic practices include metaphorization, authenticity and sensorization. Economic practices refer to exposure, place-making and commercialization.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Managing in a Global Economy XIV: Global Web of Knowledge
Publisher
EAOM Eastern Academy of Management
Publisher place
New York
Event Title
The 14th Biennial Eastern Academy of Management (EAM) International Conference
Event Location
Bangalore
Event Date
26.-30.06.2011
Subject(s)
Division(s)
Eprints ID
211544