Institutionalisation And Exploration: Changing Roles In Emerging Service Ecosystems Research In Progress
Type
conference paper
Date Issued
2020
Author(s)
Hein, Andras
Abstract
In recent years, software platforms and their underlying ecosystems have transformed entire industries, created new ones and completely eradicated others. To remain competitive, traditional incumbents need to adapt to those changing conditions. However, there has only been sparse research on an ecosystem level about how traditional incumbents should alter their dyadic business network with a Goods-Dominant logic to transition to a Service-Dominant ecosystem. We draw on a single in-depth case study within the context of a business-to-business manufacturing company that is currently navigating a period of liminality by being betwixt and between two roles. The incumbent implemented a software platform that facilitated the transition of roles from a business network toward an ecosystem of co-creating actors. To explain this shift, we developed a preliminary process model to depict how actors in an emerging ecosystem change over a period of liminality. Although the platform owner institutionalised the software platform through new incentives, existing partners either internalised a pre-defined role followed a multi-actor narrative or self-explored new roles. Hence, they increased the generativity of the ecosystem. This study is a first step toward improving our understanding of how focal actors in an ecosystem can govern role transition via control and exploration.
Language
English (United States)
Keywords
software platform
service ecosystems
value co-creation
role transformation
liminality
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
European Conference on Information Systems
Event Location
Virtual conference
Subject(s)
Division(s)
File(s)![Thumbnail Image]()
open.access
Name
Hein et al._2020 ECIS.pdf
Size
324.9 KB
Format
Adobe PDF
Checksum (MD5)
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