Architectural Branding Strategies in Retail - A Qualitative Study on Classifiying Retail Branding
Type
conference poster
Date Issued
2017
Author(s)
Language
English
HSG Classification
contribution to scientific community
Event Title
Consumer Response to the Evolving Retailing Landscape
Event Location
Baker Retailing Center at the Wharton School
Event Date
22.-23.6.2017
Subject(s)
Division(s)
Eprints ID
252444