Testing the Metric Equivalence of Customer Value - an empirical Test across Germany and Denmark
Type
conference paper
Date Issued
2000-01-01
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the Academy of Marketing Science on Multicultural Marketing
Event Title
Annual Conference of the Academy of Marketing Science on Multicultural Marketing
Subject(s)
Division(s)
Eprints ID
2764