Strategic fit and consensus of stakeholders in community-type of tourist destinations : The case of a cultural city in Tuscany
Type
conference paper
Date Issued
2010-05-19
Author(s)
Abstract
Tourist destination communities consist of various groups of stakeholders. Depending on their affiliation, they typically pursue different objectives and as a consequence they identify differing strategic issues. However, systematic approaches to the identification of strategies in tourist destinations has seldom gone beyond qualitative case studies. For the case of a cultural city in Tuscany, we have identified a network of prominent actors, representing different stakeholder groups. In an in survey based on in-depth interviews, 38 of 42 stakeholders have identified the destination's main issues with regard to four dimensions: challenges, competitive advantages, competitors and target groups. Despite the low density of answers and the high number of identified issues, a consensus analysis with respect to the issues shows across all four dimensions a good model fit for consensus. The paper concludes with consequences for theory and practice by delivering recommendations for effective governance and strategy formulation. Further research points to the usefulness of social network analysis in destination and regional planning and governance.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
EURAM 2010: Back to the Future
Publisher
European Academy of Management
Publisher place
Brüssel
Start page
1
Event Title
10th Annual European Academy of Management Conference (EURAM) 2010
Event Location
Rom
Event Date
19.-22.05.2010
Subject(s)
Eprints ID
208074