Organizational Practices of Communication and Technology Innovation
Series
Contemporary Perspectives on Technological Innovations, Management, and Policy
ISBN
9781623960629
Type
book section
Date Issued
2012
Author(s)
Editor(s)
Ran, Bing
Abstract
This chapter addresses the question: How do organizations enact new communication technology practices, that is, media choice? We adopt a practice
perspective to analyze qualitative data on organizational communication
processes. The empirical results contain 5 different organizational practices
from which we develop a model of organizational media choice. This model
distinguishes 3 interrelated components: a relational, a process, and a content
dimension. For effective media use, an organization has to make a
media decision for each dimension. We contribute to the discussion about
the organizational impact (processes and behavioral effects) of communication
media innovation.
perspective to analyze qualitative data on organizational communication
processes. The empirical results contain 5 different organizational practices
from which we develop a model of organizational media choice. This model
distinguishes 3 interrelated components: a relational, a process, and a content
dimension. For effective media use, an organization has to make a
media decision for each dimension. We contribute to the discussion about
the organizational impact (processes and behavioral effects) of communication
media innovation.
Language
English
Keywords
communication
organization
cmc
HSG Classification
contribution to scientific community
Refereed
No
Book title
The Dark Side of Technological Innovation
Publisher
Information Age Publishing
Publisher place
Charlotte, NC
Start page
1
End page
29
Pages
29
Subject(s)
Division(s)
Eprints ID
216702