Identifying casino patrons from the tourism market
ISBN
9780987050724
Type
conference paper
Date Issued
2012-02-07
Author(s)
Editor(s)
Lade, Clare
Melsen, Lisa
Abstract
In order to provide market insight into diversification of casino visitors, this study intends to identify the travel pattern, travel motivation and demographic characteristics of tourists who include casinos in their travel itinerary, and to what extent, these variables affect their decision of visiting casinos during their vacation. Study subject and data base is the Swiss travel market, a notably mature market in terms of buying environment, buying power as well as sophistication of consumers. The results of the analysis reveal a number of significant differences between tourist gamblers and the 'average' travellers, including a number of socio-demographics, choice of destination, type of accommodation, travel motivation, travel information sources. No differences were identified with regard to gender and size of household.
Funding(s)
Language
English
Keywords
Casino
travel behaviour
Swiss travel market
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
CAUTHE 2012 National Conference : the new golden age of tourism and hospitality
Publisher
La Trobe University
Publisher place
Melbourne
Volume
Book 2: Working Papers
Start page
497
End page
500
Pages
4
Event Title
22nd International Research Conference Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference
Event Location
Melbourne
Event Date
06.-09.02.2012
Subject(s)
Division(s)
Eprints ID
212705