Gaining Competitive Advantage through Standardization and Differentiation of Services
Type
conference paper
Date Issued
1998-01-01
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the Academy of Marketing Science
Start page
290
End page
296
Pages
7
Event Title
Annual Conference of the Academy of Marketing Science
Subject(s)
Division(s)
Eprints ID
2743