Was It Really That Good? How Written Customer Feedback Impacts Customer Evaluations, Attitudes and Evaluations

Type
conference paper
Date Issued
2019-02
Author(s)
Language
English
HSG Classification
contribution to scientific community
Event Title
American Marketing Association (AMA) Winter Conference
Event Location
Austin, USA
Event Date
February 22nd – February 24th
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

Eprints ID
256685
File(s)
Thumbnail Image
Name

2019 Fuchs AMA.pdf

Size

2.62 MB

Format

Adobe PDF

Checksum (MD5)

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