When Empathic Managers Become Consumers: A Self-referential Bias
Type
conference paper
Date Issued
2012-10-04
Author(s)
Abstract
This research implies that cognitive empathy, the mental process of putting oneself into the shoes of consumers, activates managers' consumer identity and increases the influence of their personal consumption preferences on predicted consumer preferences. Two studies are presented in suppport of this self-referential bias.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Appreciating Diversity
Publisher
ARC Association for Consumer Research
Publisher place
Duluth USA
Start page
1
Event Title
Association for Consumer Research (ACR) North America Conference 2012
Event Location
Vancouver, Canada
Event Date
04.-07.10.2012
Subject(s)
Division(s)
Eprints ID
221145