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Vorwerk Thermomix - Analyse der Facebook Fanpage
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Vorwerk Thermomix - Analyse der Facebook Fanpage
Type
presentation
Date Issued
2012-08-20
Author(s)
Lehmkuhl, Tobias
Research Team
IWI5
Abstract (De)
Untersuchungsgegenstand: Interaktion und Dialog zwischen Thermomix und der Facebook-Community.
Zielsetzung: Erörterung des Beitrages von Facebook für das Kundenbeziehungs-management (CRM) von Thermomix
Analysezeitraum des Facebook-Profils: Januar-Juli 2012
Language
German
Keywords
Social Media
CRM
Social CRM
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/91150
Subject(s)
business studies
Division(s)
IWI - Institute of In...
Eprints ID
220141