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Exploring the Dynamic Relationship between Brand Equity and Sport-Related Success in Sports Clubs
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Exploring the Dynamic Relationship between Brand Equity and Sport-Related Success in Sports Clubs
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-61839-652-5
Type
conference paper
Date Issued
2011-08-05
Author(s)
Hattula, Stefan
Hammerschmidt, Maik
Hattula, Johannes
Bauer, Hans H.
Editor(s)
Noble, S.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Delivering Value in Turbulent Times
Publisher
American Marketing Association
Publisher place
New York
Volume
Volume 22
Start page
5
End page
6
Pages
2
Event Title
American Marketing Association Summer Educators' Conference 2011
Event Location
San Francisco, USA
Event Date
05.-07.08.2011
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/93737
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
101092